Inspired by femininity and simplicity, Florence & Alexander is an Australian Intimates and Loungewear label founded in 2014 by Natalie Rowell. Florence & Alexander is feminine with individual pieces that use unique and non-conventional lingerie fabrics that are sourced from across the globe. Natalie wanted to create an intimates and loungewear label that uses luxurious fabrics with an affordable price tag. All pieces are designed with comfort in mind and are made to be seen.
It is for the girl that is young at heart, confident and portrays effortless style.